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Leonard J. Parsons

All books by Leonard J. Parsons

(Displaying 3 Books)

Instructor's manual with transparency masters to accompany 'Marketing management , text and cases'

Instructor's manual with transparency masters to accompany 'Marketing management , text and cases'

William J. Qualls

Marketing models

Marketing models

Ralph L. Day

Market response models

Market response models

Dominique M. Hanssens

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