Author

Jacob Jacoby

10 books in our library

All books by Jacob Jacoby

10 books

Personal selling

by Jacob Jacoby

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Perceived quality

by Jacob Jacoby

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Theory Construction and Model-Building Skills, Second Edition

by Jacob Jacoby

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Comprehension and Miscomprehension of Print Communication

by Jacob Jacoby

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The fundamental conceptual and empirical framework for a behavioral process technical

by Jacob Jacoby

The fundamental conceptual ...
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Brand loyalty

by Jacob Jacoby

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The comprehension and miscomprehension of print communications

by Jacob Jacoby

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Consumer response to price

by Jacob Jacoby

Consumer response to price
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Perceived Quality

by Jacob Jacoby

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The miscomprehension of televised communications

by Jacob Jacoby

The miscomprehension of tel...
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