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Kenneth L. Bernhardt

All books by Kenneth L. Bernhardt

(Displaying 8 Books)

American Auto Inc.: case study of a false start in PDA

American Auto Inc.: case study of a false start in PDA

Kenneth L. Bernhardt

Cases in marketing management

Cases in marketing management

Kenneth L. Bernhardt

Cases in marketing mangaement

Cases in marketing mangaement

Kenneth L. Bernhardt

Comments on Christian Grönroos' Strategic management and marketing in the service sector

Comments on Christian Grönroos' Strategic management and marketing in the service sector

Kenneth L. Bernhardt

Dynamics of marketing principles

Dynamics of marketing principles

Thomas C. Kinnear

Marketing, 1776-1976 and beyond

Marketing, 1776-1976 and beyond

Kenneth L. Bernhardt

The Changing marketing environment: New theories and applications : 1981 educators' conference proceedings (Series)

The Changing marketing environment: New theories and applications : 1981 educators' conference proceedings (Series)

Kenneth L. Bernhardt

Vacation housing and recreation land development

Vacation housing and recreation land development

Kenneth L. Bernhardt

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