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Robert J. Kopp

All books by Robert J. Kopp

(Displaying 5 Books)

Cases in advertising and communications management

Cases in advertising and communications management

Stephen A. Greyser

How to develop successful sales promotions

How to develop successful sales promotions

Robert J. Kopp

How to write a marketing plan

How to write a marketing plan

Robert J. Kopp

Improving sales force effectiveness in trade promotions

Improving sales force effectiveness in trade promotions

Robert J. Kopp

Total quality management

Total quality management

Ashok Rao

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