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Michael L. Ray

All books by Michael L. Ray

(Displaying 15 Books)

Advertising and communication management

Advertising and communication management

Michael L. Ray

Advertising effectiveness in a crowded television environment

Advertising effectiveness in a crowded television environment

Michael L. Ray

Buyer/Consumer Information Processing

Buyer/Consumer Information Processing

G. David Hughes

Communicating with consumers

Communicating with consumers

Michael L. Ray

Creativity in business

Creativity in business

Michael L. Ray

Experimental research on the effects of TV clutter

Experimental research on the effects of TV clutter

Michael L. Ray

Exploratory cluster analysis and nonmetric scaling of multitrait-multimethod matrices

Exploratory cluster analysis and nonmetric scaling of multitrait-multimethod matrices

Michael L. Ray

Measurement Readings for Marketing Research

Measurement Readings for Marketing Research

J. Paul Peter

Recruitment Advertising (Management in perspective)

Recruitment Advertising (Management in perspective)

Michael L. Ray

Sveticʻxovlis misteria

Sveticʻxovlis misteria

Otʻar Kʻvrivišvili

The highest goal

The highest goal

Michael L. Ray

The New entrepreneurs

The New entrepreneurs

Michael L. Ray

The New paradigm in business

The New paradigm in business

Michael L. Ray

The use of the multitrait-multimethod matrix for trait development

The use of the multitrait-multimethod matrix for trait development

Michael L. Ray

Unobtrusive marketing research techniques

Unobtrusive marketing research techniques

Michael L. Ray

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