Medill on media engagement

Abe Peck, Edward C. Malthouse

"At last! A noble effort to penetrate the mystery of the media experience and learn not only what work--but why it works."--Philip Meyer, author. "The Vanishing Newspaper: Saving Journalism in the Information Age" and "The Newspaper Survival Book: An Editor's Guide to Market Research. "Professor emeritus. University of North Carolina. "With groundbreaking research, lively anecdotes and real-world ideas, this book offers a fresh and insightful look at what today's media audiences seek. Beneath the surface of an audience's quest for useful news and information lies an appetite for a memorable and shareable experience. This book will help you to know it when you see it."--Clarence Page, blogger, PBS commentator and Pulitzer Prize-winning syndicated columnist for the Chicago Tribune. "Reading Medill on Media Engagement reminded me of the heady writings of Marshall Meluhan and his ̀hot'...