Health promotion

Jackie Green

"Beginning with a critical appraisal of the concept itself, the second edition of Health Promotion: Planning and Strategies outlines models for defining 'health promotion' and sets out the factors involved in planning health promotion programmes that work. Locating the principles and strategies of health promotion within an emerging sphere of multidisciplinary public health, the authors show how these can be applied within a range of contexts and settings. In an attempt to bridge the gap that persists between ideological perspectives and practical implementation, they delve beyond the rhetoric of empowerment and show how it can be incorporated into practice." "Focusing particularly on the synergistic relationship between policy and education, the book are-appraises the notion of health education - an idea which has become marginalised in recent years - and shows the fundamental...