Clicky

Psychological foundations of marketing by Allan J. Kimmel and similar books you'll love - Bookscovery

Home > Authors > Allan J. Kimmel > Psychological foundations of marketing

Buy at: Bookshop.org Amazon

Psychological foundations of marketing

Allan J. Kimmel

Psychological Foundations of Marketing considers the impact of psychology on marketing practice and research, and highlights the applied aspects of psychological research in the marketplace. This book presents an introduction to both areas, and provides a survey of the various contributions that psychology has made to the field of marketing. Each chapter considers a key topic within psychology, outlines the main theories, and presents various practical applications of the research.

Recent activity

Rate this book to see your activity here.

10 Books Similar to Psychological foundations of marketing by Allan J. Kimmel

Bookscovery readers who liked Psychological foundations of marketing also like Connecting with consumers, Ethical issues in behavioral research and Ethics and values in applied social research. How many of these have you read?

Connecting with consumers by Allan J. Kimmel

Cover of Connecting with consumers
Buy this book at:
Bookshop.org Amazon

Ethical issues in behavioral research by Allan J. Kimmel

Cover of Ethical issues in behavioral research
Buy this book at:
Bookshop.org Amazon

Ethics and values in applied social research by Allan J. Kimmel

Cover of Ethics and values in applied social research
Buy this book at:
Bookshop.org Amazon

Ethics of human subject research by Allan J. Kimmel

Cover of Ethics of human subject research
Buy this book at:
Bookshop.org Amazon

Marketing Communication by Allan J. Kimmel

Cover of Marketing Communication
Buy this book at:
Bookshop.org Amazon

Marketing communication by Allan J. Kimmel

Cover of Marketing communication
Buy this book at:
Bookshop.org Amazon

People and Products by Allan J. Kimmel

Cover of People and Products
Buy this book at:
Bookshop.org Amazon

Psychological foundations of marketing by Allan J. Kimmel

Cover of Psychological foundations of marketing
Buy this book at:
Bookshop.org Amazon

Rumors and Rumor Control by Allan J. Kimmel

Cover of Rumors and Rumor Control
Buy this book at:
Bookshop.org Amazon

Word of Mouth and Social Media by Allan J. Kimmel

Cover of Word of Mouth and Social Media
Buy this book at:
Bookshop.org Amazon

Comments and reviews of Psychological foundations of marketing

Please sign in to leave a comment