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Customer-centric marketing strategies by Hans Ruediger Kaufmann and similar books you'll love - Bookscovery

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Customer-centric marketing strategies

Hans Ruediger Kaufmann, Mohammad Fateh Ali Khan Panni

"This book provides a conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts with a goal to improve the organization's financial and marketing performance"--Provided by publisher.

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3 Books Similar to Customer-centric marketing strategies by Hans Ruediger Kaufmann

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Entrepreneurial challenges in the 21st century by Hans Ruediger Kaufmann

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Handbook of research on consumerism in business and marketing by Hans Ruediger Kaufmann

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