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Selling the Splat Pack

Mark Bernard

"Proposes that the films of the Splat Pack were products of, rather than reactions against, film industry policy. This book includes an overview of the history of the American horror film from an industry studies perspective, an analysis of how the DVD market influenced the production of American horror films, and an examination of films from Splat Pack members such as Eli Roth, Rob Zombie, James Wan, and Alexandre Aja."--Publishers website

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