International Handbook On The Economics Of Mega Sporting Events

Wolfgang Maennig

This insightful new book addresses a number of central questions, including : How are host cities selected and under what economic conditions? How are these events organized, and how is local resistance overcome? Based on historical and empirical experience, what are the pitfalls for the organizers of these events? What are the potential economic benefits, including any international image effects? How can the costs be minimized and the benefits maximized for host cities and countries? How do these mega events impact the challenges of globalization and what is their environmental legacy? Compiled and edited by two internationally renowned sports economists, the expert contributions elaborate on the specific mechanisms of the bid processes, analyze the determining factors of winning bids, and illustrate how to construct future bid campaigns. Underpinned by case studies from four...