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Unique value
This book is about why businesses succeed...and fail. For the first time, in clear, unequivocal language, the fundamentals of strategy are explained in a manner that offers a blueprint for business success. Drawing on a wealth of current real-world examples, it deals with the root causes of both the successes and the failures of today's large business enterprises - the multinational corporations whose millions of employees, contractors and suppliers make up a large part of the work force in developed economies. It explains how large corporations in trouble brought disaster upon themselves by failing to manage their businesses in accordance with the fundamentals of strategy. Unique Value is global in scope. It incorporates in-depth interviews with today's most successful strategists at industry leaders such as AT&T, Deutsche Bank, Fuji-Xerox, General Electric, Guinness, Microsoft,...
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