Planning health promotion programs

L. Kay Bartholomew, Guy S. Parcel, Gerjo Kok, Nell H. Gottlieb

"This guide to the planning of health promotion programs uses the Intervention Mapping approach, a theory and evidence-based interactive process that links needs assessment with program planning in a way that adds efficiency and improves outcomes. Students, researchers, faculty, and professionals will appreciate the authors' approach to applying theories of behavior and social change to the design of coherent, practical health education interventions."--BOOK JACKET.