Apex hides the hurt

by Colson Whitehead

From the MacArthur and Whiting Award--winning author of John Henry Days andThe Intuitionist comes a new, brisk, comic tour de force about identity,history, and the adhesive bandage industryWhen the citizens of Winthrop needed a new name for their town, they did whatanyone would do--they hired a consultant.The protagonist of Apex Hides the Hurt is a nomenclature consultant. If youwant just the right name for your new product, whether it be automobile orantidepressant, sneaker or spoon, he's the man to get the job done. Wardrobelack pizzazz? Come to the Outfit Outlet. Always the wallflower at...

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