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Media product portfolios by Robert G. Picard and similar books you'll love - Bookscovery

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Media product portfolios

Robert G. Picard

"This book breaks new ground by introducing the concepts of product portfolio management and applying them to media companies in a comprehensive manner. It draws from knowledge and methods of analyzing product portfolio management in other industries, applies that knowledge to media industries, and analyzes current practices in media firms."--Jacket.

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