Cover of Media product portfolios

Mark as

Media product portfolios

by Robert G. Picard

"This book breaks new ground by introducing the concepts of product portfolio management and applying them to media companies in a comprehensive manner. It draws from knowledge and methods of analyzing product portfolio management in other industries, applies that knowledge to media industries, and analyzes current practices in media firms."--Jacket.

Buy this book Review

See on goodreads | librarything

More by Robert G. Picard

Cover of Building progressive power in state legislatures

Cover of Dealing with the North Korea's nuclear threat

Cover of Digital Terrestrial Television in Europe

Cover of Digital terrestrial television in Europe

Cover of Digital Terrestrial Television in Europe

Cover of Easy Service makes life easy

Cover of Egyptian Hip-Hop Expressions from the Underground Vol. 34, No. 1

Cover of Euro Crisis in the Media

Cover of Handbook on the Economics of the Media

Cover of In the camera's eye

Cover of Is there a better structure for the news providers?

Cover of Journalism, value creation and the future of news organizations

Cover of Kidnapping of Journalists

Cover of Media and Communications Policy Making

Cover of Media Clusters

Cover of Media clusters

Cover of Media economics

Cover of Media Firms

Cover of Media Firms

Cover of Media portrayals of terrorism

Cover of Media Product Portfolios

Recent activity

Rate this book to see your activity here.

Comments and reviews

Please sign in to leave a comment