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Managing and shaping innovation

Steve Conway, Fred Steward

• How do we define innovation and novelty? • In what ways can social and organisational networks shape the innovation process? • How is innovation managed within organizations? • What role do informality and serendipity play in the innovation process? • What role do users, suppliers, competitors, & universities, play in the innovation process? • How can government policy shape innovative capacity? Managing and Shaping Innovation tackles these questions by drawing upon literature from a variety of disciplines, including economics, management, sociology, and psychology. Through an examination of the patterns of innovation, and of the strategies, structures, and processes of innovative organizations, the reader is equipped with a broad understanding of the innovation process. A particular emphasis is given to the network perspective, which is used as a lens for...

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