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Marketing Planning 06

by Ruth Ashford

Elsevier/Butterworth-Heinemann's "2006-2007 Official CIM Coursebook" series offers you the complete package for exam success. It comprises fully updated Coursebook texts that are revised annually and independently reviewed. The only coursebooks recommended by CIM include free online access to the MarketingOnline learning interface offering everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MarketingOnline, a unique online...

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