The first mile

Scott D. Anthony

"You have a great idea, now what? That first mile--where an innovation moves from an idea on paper to the market--is often plagued by failure. In fact, less than one percent of ideas launched by big companies end up having real impact. The ideas aren't the problem. It's the process. The First Mile focuses on the critical moment when an innovator moves from planning to reality. It is a perilous place where hidden traps snare entrepreneurs and roadblocks slow innovators inside large companies. In this practical and enlightening manual, strategic adviser Scott Anthony equips innovators with new tools, questions, and examples to speed through this crucial early stage of innovation. You'll learn: * How to evaluate your idea's strengths and weaknesses using the "DEFT" process--Document, Evaluate, Focus, and Test * Fourteen recipes from an "experiment cookbook" to gain confidence in your...