What stays in Vegas

Adam Tanner

"In What Stays in Vegas, journalist Adam Tanner exposes the greatest threat to privacy today. It's not the NSA, but good-old American companies. Internet giants, leading retailers and other firms are gathering data behind the scenes with little oversight from anyone. "This is the information age, and information is power!" screamed DocuSearch, "America's Premier Resource for Private Investigator Searches & Lookups" in 1996-and they were right. In Las Vegas, no company knows this mantra better than Caesars Entertainment. Despite the fact that its Vegas casinos are decades old and can't boast their rivals' singing gondoliers or fountains exploding in a choreographed dance, many thousands of enthusiastic clients continue to pour through the ever-open doors of Caesars hotels. The secret to the company's success lies in their one unrivaled asset: they are able to track the activities of...