The breakthrough challenge

John Elkington

"Much has been said about corporate social responsibility, and most organizations already understand that they must realign their traditional focus on profit alone to measure results in terms of their economic, social, and environmental effects. What remains largely unexplored is this question: if the old ways are on the way out, what will the new economic landscape look like? How will this sea change affect the way we do business in 2020, 2050, and beyond?Tomorrow's Bottom Line sets out to answer this question. The authors draw on their unique position as practitioners, authorities, and critics-- John Elkington coined the phrase "triple bottom line" in 1997 and has been a thought leader on sustainable business ever since, and Jochen Zeitz is a rising star in the world of corporate social responsibility, having pioneered the "environment profit & loss" concept during a successful...