Clicky

Up close and personal? by Paul Gamble and similar books you'll love - Bookscovery

Home > Authors > Paul Gamble > Up close and personal?

Up close and personal?

Paul Gamble, Merlin Stone, Neil Woodcock

"Up Close and Personal? provides new insights into effective customer relationship marketing." "Based on world-wide research into CRM supported by IBM, Up Close and Personal? brings together the work of three leading experts in the field: Gamble, Stone and Woodcock provide a combination of marketing theory, practical guidance, case studies and implementation techniques, while emphasizing the need for constant re-evaluation."--Jacket.

See on librarything

Recent activity

Rate this book to see your activity here.

11 Books Similar to Up close and personal? by Paul Gamble

Bookscovery readers who liked Up close and personal? also like Draw Horrible Stuff, History of Westminster College, 1852-1977 and Knowledge management. How many of these have you read?

Comments and reviews of Up close and personal?

Please sign in to leave a comment