Introduction to Business

OpenStax, Lawrence J. Gitman: San Diego State Univ. - Emeritus, Carl McDaniel: Univ. of Texas Arlington, Amit Shah: Frostburg State Univ., Monique Reece Linda Koffel: Houston Comm.College, Bethann Talsma: Davenport University & Grand Rapids Comm College, James C. Hyatt

<p>This OpenStax book was imported into Pressbooks on September 28, 2018, to make it easier for instructors to edit, build upon, and remix the content.<em> Introduction to Business</em> covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. <em>Introduction to Business</em> includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond.</p> Note: This OpenStax book was imported into Pressbooks on September 28, 2018, to make it easier for instructors...