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Introduction to Business
<p>This OpenStax book was imported into Pressbooks on September 28, 2018, to make it easier for instructors to edit, build upon, and remix the content.<em> Introduction to Business</em> covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. <em>Introduction to Business</em> includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The...
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