Cover of Uncover the Hidden Power of Television Programming

Mark as

Uncover the Hidden Power of Television Programming

by Kevin J. Clancy

"The original research reported in this book finds that the more involved viewers are in a television program, the greater the impact of the advertising carried by the program. Since advertisers buy programs based on audience size and composition (e.g., demographics), and since these factors have little to do with viewer involvement, advertisers are missing a significant opportunity to improve the effectiveness of their advertising."--BOOK JACKET. "Anyone who is concerned with television and print advertising effectiveness - media directors, media planners, account executives, brand...

Buy this book Review

See on goodreads

More by Kevin J. Clancy

Cover of A catalogue of the household furniture, and effects

Cover of Air

Cover of Aire/Air

Cover of Ana Y Pablo (Primeras Palabras/Anna and Paul)

Cover of Ball

Cover of Ball (First Words)

Cover of Boots (First Words)

Cover of Brain Like Twain

Cover of Breakfast

Cover of Business Plans

Cover of Cases in Medical Ethics and Law

Cover of Cat and Dog

Cover of Cat and Dog (First Words)

Cover of Cholesterol Conspiracy

Cover of Concise History of Ludlow

Cover of Duck

Cover of El Estornudo/the Sneeze

Cover of Grandma and the pirate

Cover of Hello, goodbye

Cover of Hidden Approach

Cover of Hoy he sido pirata

Recent activity

Rate this book to see your activity here.

Comments and reviews

Please sign in to leave a comment