Consuming Race

Ben Pitcher

"This book explores how the ideas we have about race are produced and reproduced in everyday acts of consumption, and gives us a new way of thinking about the centrality of race to our lives. It argues that consumption is not a superficial leisure activity, but plays a very important role in shaping our beliefs about others: it is through the products we buy, the games we play, the TV we watch, the restaurants we eat at, the charities we give to and the holidays we take that we make sense of other groups and cultures. It is also through acts of racial consumption that we communicate our own identities, and express our fears and desires. Providing an accessible and highly readable overview of the latest research, an introduction to critical methodologies, and a detailed reading of a range of images, texts, products, sites and artifacts, Consuming Race gives students of sociology, media...