Advertising

by William Wells

"In order to build effective advertising campaigns, the cutting edge of humor, new media, and technology must be partnered with solid fundamentals such as market research and media buying."--BOOK JACKET. "Who exemplifies this better than Mad Dogs and Englishmen, a hot New York City ad agency known for its effective cutting-edge advertising and Integrated Marketing Communications campaigns? Join us as we see how Mad Dogs utilizes account planning, nurtures creativity, and builds teams. See the challenges Mad Dogs faces as it tackles everything from internal organization and client billing...

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