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Marketing Research

Gary L. Lilien, Arvind Rangaswamy

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Marketing Management and Strategy by Gary L. Lilien

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Marketing Research by Gary L. Lilien

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New Product and Brand Management by Gary L. Lilien

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Principles Of Marketing Engineering by Gary L. Lilien

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Tutorial to accompany Marketing engineering, computer-assisted marketing analysis and planning by Gary L. Lilien

Cover of Tutorial to accompany Marketing engineering, computer-assisted marketing analysis and planning
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