Entrepreneurship

Michael Laverty, Chris Littel, Chandra D. Arthur, Martin S. Bressler, Stephen M. Byars, Bryan Coleman, Mehran C. Ferdowsian, Geoffrey Graybeal, Wm. David Hawkins, Jennifer Herrera, Lyzona Marshall, Angela Mitchell, William Nantz, Denisse Olivas, Karli Peterson, Mark A. Poepsel, Kevin Raiford, Jeffrey J. Sabolish, Sally Sledge, Kurt Stanberry, OpenStax

This textbook is intended for use in introductory Entrepreneurship classes at the undergraduate level. Due to the wide range of audiences and course approaches, the book is designed to be as flexible as possible. Theoretical and practical aspects are presented in a balanced manner, and specific components such as the business plan are provided in multiple formats. Entrepreneurship aims to drive students toward active participation in entrepreneurial roles, and exposes them to a wide range of companies and scenarios.