Sporting Fashion

Kevin L. Jones, Christina M. Johnson, Serena Williams

This book offers a stunning visual record of the evolution of women's sporting attire in Western fashion over nearly two centuries. With selections from Keds, Pendleton, and Spalding and garments by Coco Chanel, Claire McCardell, and Jean Patou, among many others, it features familiar names in the development of sport, industry, and dress, as well as significant rediscoveries. Standing at the intersection of the history of fashion and feminism, Sporting Fashion highlights the extraordinary impact of new technologies and evolving social mores on women's clothing for sport. It explores how the basic forms of women's sportswear we know today--from swimsuits to sneakers--were developed and codified during a time when women were achieving more freedom. Full colour illustrations of sport and leisure ensembles are included, along with magazine spreads and archival images. In thematic...