Endless Novelty

by Philip Scranton

Flexibility, specialization, and niche marketing are buzzwords in the business literature these days, yet few realize that it was these elements that helped the United States first emerge as a global manufacturing leader between the Civil War and World War I. The huge mass production-based businesses - steel, oil, and autos - have long been given sole credit for this emergence. In Endless Novelty, Philip Scranton boldly recasts the history of this vital episode in the development of American business, known as the nation's Second Industrial Revolution, by considering the crucial impact of...

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