5 Keys to Business Analytics Program Success

John Boyer, Bill Frank, Brian Green, Tracy Harris, Kay Van De Vanter

Business analytics is becoming increasingly strategic to all types of organizations. In the 2012 IBM Global CEO Study, 73% of CEOs indicated that they were making significant investments in their organizations’ ability to draw meaningful customer insights from available data1. CEOs now expect analytics to be readily and easily available to all of the teams that run the business, from executive level to line of business. An analytics-driven organizational culture creates a competitive advantage and leads to higher business performance. Analytics technologies help executives, managers and employees better monitor their business, plan collaboratively among various stakeholders and integrate diverse types of data that can be transformed into knowledge. According to the recent IBM Institute for Business Value study, organizations that used analytics for competitive...