Typesense

Susan G. Wheeler, Gary S. Wheeler

TypeSense demystifies typography and typesetting on the computer. It approaches typography and typesetting from a unique perspective - working from the broadest possible parameters of page typography of headlines, subheads, and captions, to the detail-strewn sentence typography of en dashes, small caps, and proofreaders' marks. This unique macro-to-micro approach is introduced by a brief exploration of typesetting history (from Gutenberg to PostScript) and an understanding of letter terminology (from serifs to spines). It concludes with an example-filled chapter of typography as illustration. Graphic designers, commercial artists, desktop publishers, publicists, or individuals working in the marketing, advertising, and design industries will benefit from finally having a single source to turn to, with easy-to-understand explanations, interesting historical detail, and practical...