Viralidad

José Alberto Sánchez Martínez, Dulce A. Martínez Noriega

Research texts that reflect on digital visual culture and its influence on the development of the concept viral as a field of social interaction and as a social-technological paradigm (when digital communicative processes are propagated and incentivized to consume repeatedly). "The texts that make up this book seek -on the one hand- the discussion of viral in today's world (each elaborates a field of conceptualization in which the image is placed as a mechanism of research), and on the other hand, it launches a series of topics that are concomitant: web culture, verification as a symptom of the post-truth, cultural infection, aestheticization of identities, panoptic in the digital age, selfies, political visuality and baroque..ʺ (HKB Translation) --Page 14.