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Television and the remote control
With remote controls in more than 90% of U.S. homes, this device has single-handedly changed the way we watch television. No longer passive viewers, we have become television "users," able to exert greater control over the content of what we watch. In Television and the Remote Control, authors Bellamy and Walker provide the first comprehensive look at the remote control device and its significant impact on both television viewers and the television industry. First, an overview places the diffusion of remote controls within the context of the history and economics of media industries, and from there the book explores the challenge of measuring remote control activity and presents the latest academic and industry research. Different viewer habits are described, such as "zapping" (using the remote control to avoid advertising and other undesirable content), "zipping" (avoiding content...
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