Small Scale/Global Ambition

Ellis Calvin

Globalization and the hegemony of neoliberalism has created a situation in which cities compete with other cities for business, wealthy residents, and tourism. This global urban competition spans national borders, and has exacerbated levels of inequality. Cities often employ strategies of architectural production, typically monumental, highly symbolic urban design projects to create a city image and brand that is attractive to global capital. Medellin, Colombia focused instead on building small scale, yet iconic, urban design projects in marginalized communities, primarily to reduce poverty, crime, and inequality under Mayor Sergio Fajardo (2004-2007). These projects, known as Integral Urban Projects (Proyectos Urbanos Integrales, or PUI), have raised the international profile of Medellin as a city reinventing its image using innovative strategies to raise the quality of living for...