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Ikea's global sourcing challenge

Christopher A. Bartlett

"Video interviews with case protagonist Maryanne Barner and CEO Anders Dahlvig provide personal reflection on case issues and details of management decisions on key challenges posed in the case. The video is divided into segments that can be used sequentially throughout the class discussion as described in the teaching note. There is also a concluding section that can be used as a case summary where the interviewees reflect on the key lessons for IKEA and for themselves personally."--Website.

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