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I gotta tell you

While many attributes set him apart from his peers, it is his skill as a communicator that truly distinguishes him. "I Gotta Tell You" is about Iacocca the communicator. The book features twenty-five of his most influential and memorable speeches, with commentaries by communication scholars and a foreword by Iacocca. To capture the diversity of his public addresses, the speeches are organized by audience and theme. The first section includes typical business speeches, delivered with the unique Iacocca flair, to shareholders and Chrysler employees and dealers. The second section, which...

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