New Screen Ecology in India

by Smith Mehta

New Screen Ecology in India is an open access book that provides an in depth exploration of the digital transformation of the Indian media industry. Smith Mehta takes a deep dive into the world of social media platforms and their impact on contemporary film and television production, arguing that they have fundamentally shifted the creator dynamics of these industries. Through first-hand research with creators, platform and portal executives, and intermediaries such as talent agents and multi-channel networks, Mehta develops the concept of the 'new screen ecology'. He reveals how the...