Signs in society

by Richard J. Parmentier

Signs in Society takes up Ferdinand de Saussure's challenge to study the "life of signs in society" by using semiotic tools proposed by Charles Sanders Peirce. Richard J. Parmentier explicates Peirce's fundamental semiotic concepts and evaluates their potential for cultural analysis. After considering the possibility of using complex semiotic processes, Parmentier examines the relationship between social action and theoretical discourse. Parmentier applies Peircean concepts in two ethnographic case studies based on fieldwork in Belau (Micronesia), one dealing with historical changes in the...

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