Mastering the dynamics of innovation

James M. Utterback

Here is a practical model for business leaders striving to innovate and succeed in today's competitive marketplace. But more than that, Utterback tells engaging tales of industry transformation throughout the decades - ranging from the birth of typewriters to the emergence of personal computers, from gas lamps to fluorescent lighting, from George Eastman's amateur photography to electronic imaging - capturing the personalities, the historical background, and the inspirational and instructive kernel in each. In this era of rapid technological development, understanding the dynamics of industrial innovation is essential to a company's survival and success. Indeed, business leaders must learn to harness the power of innovation to avoid being outpaced by competitors. In Mastering the Dynamics of Innovation, Utterback explores the rich history of innovation by skillfully applying...

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