The dao of the press

Shelton A. Gunaratne

"The Dao of the Press attempts to de-Westernize communication theory. It interprets press theory from the perspective of Eastern philosophy - particularly Buddhism, Hinduism, Daoism, and Confucianism - and the emerging theory of living systems, which combines the Santiago School's interpretation of cognition and autopoiesis, and the Brussels School's interpretation of dissipative structures. It also draws from quantum physics, post-Parsonsian systems thinking, and world-systems analysis to derive a more humanocentric theoretical framework that reflects the integration of Eastern ontology with Western epistemology."--Jacket.

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