Growing your business globally

by Taft, Robert A.

[This book] tries to set a new international business environment and takes the reader step-by-step from company assessment of export readiness through the strategic export process. [It] tackles international business operations, and looks at the best practices of companies in these operations. [It also] culminates with a negotiation between two companies from different countries to develop a single international joint venture. -Dust jacket.

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