The design of things to come

by Craig M. Vogel

"Much is being written about innovation that is of little utility to corporate managers, but this new book by Vogel, Cagan, and Boatwright is definitely worth reading. It disaggregates the broad concept of "innovation" into usable ideas and strategies that can be implemented. Whether it's the notion that manufacturing quality is the new commodity or designing for customer desire, this book breaks through all the chatter about innovation and deals with what's crucial for managers in their day-to-day work lives. I learned a great deal about innovation and design from it." —Bruce Nussbaum,...

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