New Retail

Raul A. Barreneche

"In the decades since the advent of the shopping mall, shopping has become synonymous with entertainment and the retail store a key player in establishing brand identity. In a growing trend, high-profile architects are designing provocative storefronts and interiors that create an aura of uniqueness, draw in customers, and attract media attention rivaling the goods within." "New Retail examines this phenomenon with an overview of 25 of the most innovative retail spaces built around the world in recent years, designed by such renowned architects as Frank Gehry, Herzog & de Meuron, Rem Koolhaas, and Renzo Piano. Projects presented here range from flagship stores for luxury clothing designers to department stores and supermarkets. They include the Carlos Miele store in New York (Asymptote), four stores for Louis Vuitton in New York and Tokyo (Jun Aoki), Selfridges in Birmingham, UK...

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