Don't jump to solutions

William B. Rouse

Where do companies go wrong when creating strategic plans? Often, the problem isn't with the plan itself but the assumptions on which the plan is built. Here, strategic planning expert William Rouse cuts to the heart of the most common causes of failed business plans and strategies and shows how to overcome them. The tone is tongue-in-cheek, but the keen observations and sage advice Rouse offers aptly address a serious subject. It's a fast-track primer in critical thinking and evaluation that strategic planners and managers at every level can use to approach their work more effectively.

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