Enterprise Transformation

William B. Rouse

This landmark book begins with the premise that an organization must often fundamentally transform its business practices and organizational culture to fully align with and realize the value of product and process innovations. The methods and practices that are set forth give readers the tools to create the essential organizational transformations needed to meet the challenges of a complex, rapidly evolving global economy. Enterprise Transformation is organized into four parts: Introduction to Transformation begins with an introduction and overview of the book. It then features a systems-oriented view of transformation as well as a theo-retical perspective on the forces that propel transformation and the nature in which transformation is pursued. Elements of Transformation addresses issues of transformational leadership and organizational and cultural change. Next, it examines...

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