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Techno-ready marketing

A. Parasuraman

"Conventional techniques for marketing technology products fail primarily because marketers do not truly understand their customers. Do you know what customers really think about your technology? Now, drawing on their award-winning research and case studies ranging from America Online to the Discovery Channel, marketing experts A. Parasuraman and Charles L. Colby demonstrate how the adoption of technology is influenced by unique beliefs that do not apply to conventional products and services."--Jacket.

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16 Books Similar to Techno-ready marketing by A. Parasuraman

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A conceptual model of service quality and its implications for future research. by A. Parasuraman

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A Conceptual Model of Service Quality and Its Implications for Future Research (Report No 84-106) by A. Parasuraman

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Ama Educators' Proceedings Enhancing Knowledge Development in Marketing 1990 (Ama Educator's Proceedings Enhancing Knowledge Development in Marketing) by A. Parasuraman

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