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Market-driven health care

Regina E. Herzlinger, Regina Herzlinger

In Market-Driven Health Care, Regina Herzlinger translates the most urgent lessons of American business for the health care industry today. She explains how consumer demand for information and convenience, along with technology and new organizational structures, are creating health care delivery systems that offer high quality and low costs; she shows us what the "focused factory" concept that helped renew our automobile industry can mean for health care. Along the way, she analyzes the successes and failures of a variety of health care ventures.

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