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> Alvin J. Silk
Alvin J. Silk
All books by Alvin J. Silk
(
Displaying Books 1-20 of 21 in total
)
Advertising copy development and optimal search
Simeon Chow
Advertising's affective qualities and consumer response
Alvin J. Silk
Aggregate Advertising Expenditure in the U. S. Economy
Alvin J. Silk
A note on testing for constant reliability in repeated measurement studies
Alvin J. Silk
Behavioral and management science in marketing
Harry L. Davis
Concentration levels in the U.S. advertising and marketing services industry
Alvin J. Silk
Conflict policy and advertising agency-client relations
Alvin J. Silk
Costs, institutional mobility barriers, and market structure
Alvin J. Silk
Effect of advertisement size on the relationship between product usage and advertising exposure
Alvin J. Silk
Intermedia substitutability and market demand by national advertisers
Alvin J. Silk
Measuring influence in organizational purchase decisions
Alvin J. Silk
Notes on the application of attitude measurement and scaling techniques in marketing research
Alvin J. Silk
On inter-industry variation in the vertical integration of advertising services
Sharon Horsky
Response set and the measurement of self-designated opinion leadership
Alvin J. Silk
Scale and scope economies in the global advertising and marketing services business
Alvin J. Silk
Scale and scope effects on advertising agency costs
Alvin J. Silk
Test-retest correlations and the reliability of copy testing
Alvin J. Silk
The influence of advertising's affective qualities on consumer response
Alvin J. Silk
The unbundling of advertising agency services
Mohammad Arzaghi
The use of preference and perception measures in new product development
Alvin J. Silk
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