Clicky

Scale and scope economies in the global advertising and marketing services business by Alvin J. Silk and similar books you'll love - Bookscovery

Home > Authors > Alvin J. Silk > Scale and scope economies in the global advertising and marketing services business

Buy at: Bookshop.org Amazon

Scale and scope economies in the global advertising and marketing services business

Alvin J. Silk

Recent activity

Rate this book to see your activity here.

20 Books Similar to Scale and scope economies in the global advertising and marketing services business by Alvin J. Silk

Bookscovery readers who liked Scale and scope economies in the global advertising and marketing services business also like Advertising copy development and optimal search, Advertising's affective qualities and consumer response and Aggregate Advertising Expenditure in the U. S. Economy. How many of these have you read?

Advertising copy development and optimal search by Simeon Chow

Cover of Advertising copy development and optimal search
Buy this book at:
Bookshop.org Amazon

Advertising's affective qualities and consumer response by Alvin J. Silk

Cover of Advertising's affective qualities and consumer response
Buy this book at:
Bookshop.org Amazon

Aggregate Advertising Expenditure in the U. S. Economy by Alvin J. Silk

Cover of Aggregate Advertising Expenditure in the U. S. Economy
Buy this book at:
Bookshop.org Amazon

A note on testing for constant reliability in repeated measurement studies by Alvin J. Silk

Cover of A note on testing for constant reliability in repeated measurement studies
Buy this book at:
Bookshop.org Amazon

Behavioral and management science in marketing by Harry L. Davis

Cover of Behavioral and management science in marketing
Buy this book at:
Bookshop.org Amazon

Concentration levels in the U.S. advertising and marketing services industry by Alvin J. Silk

Cover of Concentration levels in the U.S. advertising and marketing services industry
Buy this book at:
Bookshop.org Amazon

Conflict policy and advertising agency-client relations by Alvin J. Silk

Cover of Conflict policy and advertising agency-client relations
Buy this book at:
Bookshop.org Amazon

Costs, institutional mobility barriers, and market structure by Alvin J. Silk

Cover of Costs, institutional mobility barriers, and market structure
Buy this book at:
Bookshop.org Amazon

Effect of advertisement size on the relationship between product usage and advertising exposure by Alvin J. Silk

Cover of Effect of advertisement size on the relationship between product usage and advertising exposure
Buy this book at:
Bookshop.org Amazon

Intermedia substitutability and market demand by national advertisers by Alvin J. Silk

Cover of Intermedia substitutability and market demand by national advertisers
Buy this book at:
Bookshop.org Amazon

Measuring influence in organizational purchase decisions by Alvin J. Silk

Cover of Measuring influence in organizational purchase decisions
Buy this book at:
Bookshop.org Amazon

Notes on the application of attitude measurement and scaling techniques in marketing research by Alvin J. Silk

Cover of Notes on the application of attitude measurement and scaling techniques in marketing research
Buy this book at:
Bookshop.org Amazon

On inter-industry variation in the vertical integration of advertising services by Sharon Horsky

Cover of On inter-industry variation in the vertical integration of advertising services
Buy this book at:
Bookshop.org Amazon

Response set and the measurement of self-designated opinion leadership by Alvin J. Silk

Cover of Response set and the measurement of self-designated opinion leadership
Buy this book at:
Bookshop.org Amazon

Scale and scope effects on advertising agency costs by Alvin J. Silk

Cover of Scale and scope effects on advertising agency costs
Buy this book at:
Bookshop.org Amazon

Test-retest correlations and the reliability of copy testing by Alvin J. Silk

Cover of Test-retest correlations and the reliability of copy testing
Buy this book at:
Bookshop.org Amazon

The influence of advertising's affective qualities on consumer response by Alvin J. Silk

Cover of The influence of advertising's affective qualities on consumer response
Buy this book at:
Bookshop.org Amazon

The unbundling of advertising agency services by Mohammad Arzaghi

Cover of The unbundling of advertising agency services
Buy this book at:
Bookshop.org Amazon

The use of preference and perception measures in new product development by Alvin J. Silk

Cover of The use of preference and perception measures in new product development
Buy this book at:
Bookshop.org Amazon

What Is Marketing? by Alvin J. Silk

Cover of What Is Marketing?
Buy this book at:
Bookshop.org Amazon

Comments and reviews of Scale and scope economies in the global advertising and marketing services business

Please sign in to leave a comment