Home > Authors > Alvin J. Silk > Concentration levels in the U.S. advertising and marketing services industry
Concentration levels in the U.S. advertising and marketing services industry
This paper analyzes changes in concentration levels in the U.S. Advertising and Marketing Services (A&MS) industry using publicly released data that have been largely ignored in past discussions of the industrial organization of this industry, namely those available from the U.S. Census Bureau's quinquennial Economic Census and the Service Annual Survey. We define the A&MS industry in terms of nine sectors, each of which is represented by a separate 5 digit NAICS category. In so doing, we have sought to redress some of the measurement problems surrounding estimates found in the existing literature.
Recent activity
Rate this book to see your activity here.
20 Books Similar to Concentration levels in the U.S. advertising and marketing services industry by Alvin J. Silk
Bookscovery readers who liked Concentration levels in the U.S. advertising and marketing services industry also like
Advertising copy development and optimal search, Advertising's affective qualities and consumer response and Aggregate Advertising Expenditure in the U. S. Economy.
How many of these have you read?
Comments and reviews of Concentration levels in the U.S. advertising and marketing services industry
Please sign in to leave a comment